In March, the company was founded in Xinzhuang District, Taipei, under the original name “Shan Hsiang Co., Ltd.”, with 14 employees. The storefront produced and sold traditional baked pastries such as peach crisps and abalone crisps. Later, Hong Kong technology was introduced, adopting gas-fired handmade egg roll techniques, and the company began the production and sales of “Serena Egg Roll Cookies.”

To meet the growing market demand for egg roll cookies, the company rented an old three-section compound factory in Xizhou, Changhua County, and began large-scale manual production.

As the business expanded and product lines increased, the company invested in the construction of the Nantou factory, producing the Serena series of biscuits. Egg roll cookies production lines were expanded, and an electric hand-cooked egg roll cookies machine was developed to meet the large market demand.

The company collaborated technically with Nissin Foods Co., Ltd. (Japan) to develop “Vegetable Crackers,” focusing on health and nutrition.

The Xizhou factory was expanded, and the world’s first fully automatic egg roll cookies cooking machine was developed, greatly reducing labor and costs, making the company the largest professional egg roll cookies manufacturer in Taiwan.

Serena Egg Roll Cookies, Sesame Egg Roll Cookies, and Vegetable Crackers won the 21st Monde Selection Gold Medal.
Bailing Biscuits, Mei-Tian Biscuits, Lemon Pie, and Xiang Tsui Biscuits received Silver Medals.

Serena Sesame Egg Roll Cookies and Vegetable Crackers won the 22nd Monde Selection Grand Gold Medal.

In January, the company officially changed its name to “Serena Foods Incorporation”, with the trademark becoming the company name.

In June, product lines were expanded and the Nantou beverage factory was constructed to produce mineral water and Tetra Pak juice and tea beverages. At the same time, the company signed a cooperation agreement with GENERAL MILLS INC. (USA), granting exclusive rights to produce “Golden Horn Corn Snacks” in Taiwan. In July of the same year, the Jiaoxi factory was established to expand the supply of mineral water and related beverages.

In August, renowned Taiwanese entrepreneur Mr. Chang Kuo-An took over management of the company, further strengthening its operations.

The beverage production line was integrated into the Jiaoxi factory.

V-Kang Mineral Water sponsored the Taipei International Marathon.

In March, to strengthen management and product competitiveness, the Jiaoxi factory was merged into the Nantou beverage factory, with improvements to equipment and management systems.

In July, the juice beverage line at the Nantou factory received GMP certification.

A seasoned seaweed production line was added.

A puffed fruit snack production line was added.

Mr. Chang Hung-Chia assumed the position of chairman, leading Serena Foods into a new era.
In June, business policies were adjusted, discontinuing mineral water and juice production.
The company was honored with a World Gold Medal in Lisbon, Portugal.

In May, the Xizhou egg roll cookies factory was merged into the Nantou factory.
In July, the egg roll cookies production line applied for GMP certification from the Industrial Development Bureau and received certification in December.

In July, the frying production line at the Nantou factory completed all GMP-required equipment and process adjustments and also received certification in December.

In September, the 921 Earthquake caused damage to the biscuit line at the Nantou factory, and reconstruction work began.

In August, Daokou Crisp Biscuits were launched.

In June, Cup-style Seven-Flavor Golden Horn Corn Snacks were launched.

In March, Coconut-flavored Crisps were launched.
In June, Choco-Fu Waffles were launched.

In February, the 1st Serena Children’s Creative Coloring Contest was held.
In April, Scallion Egg Roll Cookies were launched.
In May, Dipping Sauce Golden Horn Corn Snacks were launched.
In December, the company collaborated with Seattle Coffee to produce a Seattle Coffee Egg Roll Cookies Gift Box, sold through 7-Eleven, marking the beginning of cross-industry partnerships.

In September, DoReMi Milk Biscuits were launched.
In December, Mandheling Coffee Egg Roll Cookies Gift Boxes were launched.

In January, the company collaborated with the popular girl group S.H.E to launch a limited-edition S.H.E Egg Roll Cookies Gift Box.
In September, the company sponsored Dharma Drum Mountain’s inauguration and developed the Peace Biscuit.

In April, the head office relocated to the Fengda Building on Dunhua North Road, Taipei.
In November, the company acquired the exclusive Hello Kitty egg roll cookies license.

Monascus egg roll cookies and other wellness-oriented products were developed and received great market feedback.

In June, the company expanded product lines and purchased a Japanese egg roll cookies machine.
In December, NT$10 million product liability insurance was applied to all products.

In September, the Serena Good Fortune Egg Roll Cookies Gift Box officially launched at Costco.
In November, to enhance quality control and meet international standards, the company adopted ISO22000 and HACCP food safety systems.

In June, ISO22000 and HACCP certifications were obtained.
In October, a round-can sealing machine was purchased, launching canned egg roll cookies.
In November, Buckwheat Egg Roll Cookies were launched.

In August, Crafted Egg Roll Cookies were launched.

In April, Sanxing Green Onion Egg Roll Cookies were launched.
In June, Flaxseed & Buckwheat Soda Crackers were launched—nutritious with no price increase.
In July, Healthy Mini Biscuits were launched.

In May, the Serena brand logo was updated—lively English inside, larger Chinese outside—to enhance brand recognition.
In July, Vegetable Thin Biscuits, made with 5 vegetables, launched at Costco.
In August, packaging for egg roll cookies, soda crackers, and thin biscuits was redesigned, emphasizing “health commitment” for easier brand recognition and consumer confidence.
In October, the nutritious biscuit series was launched.

In January, Sea Salt Pepper Crackers were launched.
In June, Japanese Crispy Coffee Egg Roll Cookies were launched.
In December, Chairman Chang Hung-Shuo assumed office.

In July, Flaxseed Pepper Biscuits were launched.
In August, Cheese Golden Horn Corn Snacks and Nori Thin Biscuits were launched.
In October, Sea Salt Sesame Biscuits were launched.
In December, Seaweed Egg Roll Cookies Gift Boxes and Gudetama Original Egg Roll Cookies Gift Boxes were launched.

In December, Taiwan Quinoa Egg Roll Cookies were launched.
In December, POLI Biscuit Gift Boxes and Pompompurin Egg Roll Cookies Gift Boxes were launched.

In March, Golden Horb Corn Snacks switched to French non-GMO corn ingredients.
In October, Taiwan Quinoa Energy Biscuits were launched.
In December, Taiwan Quinoa Egg Roll Cookies Gift Boxes were launched.
In December, Butter Egg Roll Cookies and Butter Sesame Egg Rolls Cookies were launched.

In June, Mexican Red Pepper Golden Horn Corn Snacks were launched.
In July, Family-size Sea Salt Golden Horn Corn Snacks were launched.

In January, a collaboration with Pili launched the Serena x Pili 30th Anniversary Egg Roll Cookies Gift Box.
In January, Coconut Egg Roll Cookies Gift Boxes were launched.
In April, Rose Salt Hazelnut Cookies were launched.
In June, Coconut Egg Roll Cookies Sharing Packs were launched.
In November, Coffee Crisps, Milk Crisps, and Rose Salt Lemon Crisps in economy-size packs were launched.

In January, collaboration with Shimajirō launched the Serena x Shimajirō Egg Roll Cookies Gift Box.
In March, Roasted Chicken Flavor Golden Horn Corn Snacks were launched.
In June, collaboration with Mao Zhua Zhua (Cat Paw) launched Golden Horn Corn Snacks (Cat Paw Edition) and Serena Mini Biscuits (Cat Paw Edition).
In July, Serena POLI Mini Biscuit Family Packs were launched.

In January, first collaboration with Japanese animal sculptor Toshio Asakuma, launching the Year of the Ox collectible figurine Egg Roll Gift Box.
In January, partnered with popular IP “Sumikko Gurashi” to launch the Sumikko Gurashi Sesame Egg Roll Gift Box.
In July, cross-industry collaboration with Taiwan Life Insurance, introducing the new “Young & Flavorful” Golden Horn Corn Snacks co-branded pack.
In October, collaborated with French Michelin-favored chocolate brand MONBANA to launch the “French Cocoa Egg Roll Cookies.”
In December, partnered with Shimajiro to release the Original Egg Roll Cookies Gift Box.

In January, won Brain Magazine’s 2021 Top Ten Popular Advertising Slogans Award with “Even if you can’t come, at least bring Serena.”
In March, Classic Egg Roll Cookies Gift Box successfully launched at Costco USA.
In March, Lake Salt Crispy Soda Crackers made with sun-dried salt from Chile’s Atacama Desert, reducing sodium by 20% were launched.
In October, Daily Probiotic Soda Crackers in Original Wheat and Sea Salt Sesame flavors were launched.
In December, collaborated with Feeling18 Chocolate (Nantou) to release the “Serena × Feeling18 Chocolate Artisan Cocoa Egg Roll Cookies Gift Box.”

In July, Golden Horn Corn Snacks partnered with iCASH to launch a shaped iCASH 2.0 card.
In October,  Golden Horn Corn Snacks – Spicy Flavor were launched.
In December, partnered with popular IP “Fumeancats” (The Emperor’s Cat) to launch the Original Egg Roll Cookies Gift Box.

In January, Serena Almond Double Happiness Roll Cookies Gift Box was launched.
In May, received funding from the Ministry of Economic Affairs’ Brand Revitalization Program for brand diagnosis and enhancement..
In June, Golden Horn Corn Snacks collaborated with LINE WEBTOON’s popular comic “Pure Love Operation” to launch co-branded products.
In October, Partnered with K.K.Orchard to launch Serena Golden-Roasted Sweet Potato Egg Roll Cookies and Serena Purple Sweet Potato Egg Roll Cookies.
In December, Original and Sesame Egg Roll Cookies received the Clean Label certification.

In February, Egg Roll Cookies Gift Boxes successfully launched at Costco Korea.
In March, Serena Less Sugar Egg Roll Cookies baked with trehalose were launched.
In April, achieved biscuit technology breakthrough, launching the bold-flavor Spicy V series snack packs.
In October, entered the chocolate category and established the “ROULE' D'OR” chocolate brand, launching ROULE' D'OR Chocolate Flavored Rolls (Hazelnut).
In October, Golden Horn Corn Snack-Misty Dark Cocoa used new cocoa spray technology were launched, achieving strong market sales in Taiwan.
In October, Collaborated with Taipei Municipal Chenggong High School to launch a co-branded Golden Horn Corn Snack edition.

In February, partnered with CHECK inn International Hotel to launch a themed collaboration room.